Let’s talk niche again

Way back in September of 2006 - that’s like the dark ages in podcasting terms - I wrote a little post about podcast subject niche which were underdeveloped content-wise, but very healthy in the amount of advertisers who are interested in spending some money. I thought it might be right for an update.

It seems to be a very similar picture to that of almost 18 months ago. Those niche subjects crying out to be filled with content are for the most part still quite empty in original content, but the focus of available advertising has rather narrowed.

There is no doubt that as producers we all thought we would be seeing greater ad and sponsor opportunities falling at podcasters’ feet over the past couple of years. The reasons are complex and something I may go into in another, more focused post. What are very apparent at this time are the advertisers actively seeking the new media space with nice deep pockets. I am unable to be specific about advertisers - it’s the day-job, you know - but I can say that if you are looking to create a show property in the areas of lifestyle, automotive, fitness, heath, or personal finance, then you really could be onto a winner, in the UK market at least. Of course, you’ll need the sales experience, contacts, and infrastructure to pull the deals off, but these areas are there for the taking right now.

Compare that shorter list to the one from September 2006: sport, technology, lifestyle/parenting, health & fitness, finance. Things don’t change much.

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Categories: General, Podcasting
Tags: money, niche, Podcasting, sponsorship