BTPodshow - the truth is out
Published by on September 13th, 2006
So the official public announcement of Podshow’s partnering with BT here in the UK went off according to plan today in London.
This is going to make my life a little easier. For a few weeks I’ve been working with PodshowUK, talking and meeting with podcasters to spread the word about Podshow’s plans and discuss opportunities to sign up with the new network. All this while keeping any official word about BT quiet, letting people guess if they wanted. Now, at last, I can discuss what the partnership means and how it will be a very significant boost for podcasts in the UK who want to reach beyond the current podcaster/blogger/geek audience (I realise not all listeners in the UK fall under these categories, but the majority do right now).
The new www.btpodshow.com website is now live and is accepting submissions from anyone, everyone, who wants to get their audio/video/talent seen by Podshow and become part of the UK’s BTPodshow media network. In addition, right now, a visit to www.podshow.com, in the UK at least, will display a BTPodshow header in place of the previous Podshow logo.
There’s clearly a little confusion in the podcaster space in the UK about the difference between podshow.com and btpodshow.com, but that will becmoe apparent as today’s announcement is merely the very first step in bringing the concept of consuming user-generated content to a far broader audience base than was previously possible.
Today’s press release was posted on Britcaster here.
These are very exciting times for podcasters and listeners alike in the UK and I feel very privileged to be a part of this exciting evolution in media. I’ll give a more personal impression of the actual event, the hotel lifts and the next-door fitness room, in my next podcast.
One Response to “BTPodshow - the truth is out”
“…because the proposed production cost per episode was a third of the cost the BBC had decided would be necessary.”
It is however possible that the BBC, with 80 years of experience, actually does know what things cost! It is quite possible that your friend was not in a position to properly budget this animation simply because he had no experience of producing content for TV. Perhaps the BBC lost confidence because they simply didn’t believe he could pull it off at the price he was quoting - and that would have been a waste of licence payer’s money!
Perfectly valid in most cases. These guys, however, although they had not had anthing broadcast previously, had produced broadcast-quality animation programmes and a pilot for this particular concept.
Cost expectations can sometimes be widely off the mark, as I have found in my freelance work. In pitching for a recent, large project, I won it not only because I presented a more viable soution, but also because I was almost 10% of the cost of the highest estimate. Traditional expectation can generate closed-minded attitudes in a changing industry and hide real potential.
[...] Neil Dixon, one of the pioneers in UK podcasting, thinks the launch means exciting times for podcasters and listeners alike in the UK are coming: […] It will be a very significant boost for podcasts in the UK who want to reach beyond the current podcaster/blogger/geek audience (I realise not all listeners in the UK fall under these categories, but the majority do right now). [...]