June 12th, 2006
There seems to have been a recent rush of podcast businesses. Small and large companies alike are springing up with the remit to produce podcasts for other business and make a fat lump of cash in return. But how many of these are actually doing the business they are making so much noise about?
June 5th, 2006
Though with the ipod’s significant dominance in the space, just that device’s adoption would be a viable statistical resource.With consistent statistics suggesting as few as 20 percent of podcast listeners using media players, the need to measure offline listeners becomes a minority consideration.It is possible to track the opening and access of a PDF, but that is because it can contain external asset URLs…. I’m not 100% sure if Flash could handle event triggering midway through an audio stream, but it could certainly register if the user decided to use a control button to fast forward or rewind.Such a solution would be more open - because the vast majority of web browsers can handle Flash and would not require registration - and therefore provide potentially more accurate stats than even Podbridge (though with less detail as Podbridge likely require registration by the listener - I haven’t checked this bit out as I’m writing this on the move.In the end we may have to simply do some broad research and gain a general understanding on average as to how many podcasts are listened to against how many are actually downloaded.
