eMusic moving into DRM-free video
NewTeeVee is reporting that in a conversation with eMusic CEO, David Pakman, the online subscription music download service is looking at expanding into video.
Continuing the company’s policy to distribute their audio content free of DRM limitations, they are similarly for video. Pakman notes, however, with the current market for paid television content it may take a year or more for eMusic to woo the studios into their DRM-free world. With very few independent video production entities around, the ‘big boys’ may be eMusic’s only viable hope.
Market forces are likely to drive the deal and Pakman is apparently optimistic in the light of “declining DVD sales, peer-to-peer file-sharing, and the ease of downloading streamed content”.
Read the short NewTeeVee article here.
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I’m all for that. I would be more than happy to buy and download video, but they would have to get into bed with the TV networks, and I’m not entirely sure they are ready for it yet, other than the beeb, they already sell episodes on itunes, and their content producers usually stipulate the DRM line.
With a big decline in CD and DVD sales (you can see this from all the sales HMV, Zavvi, Fop and Woolies have), this is the way it’s going. The last couple of weeks the No.1 here in the UK (Mint Royale, Singin in the Rain), has reached this dizzing height by download only, not the first to achieve this but certainly not the last.