GoDaddy in the UK?
Published by on August 14th, 2008 2 Comments »
GoDaddy recently formally set themselves up in Canada and started offering the .ca domain through their service. Are they likely to do something similar for the UK?
We’re a pretty decent sized market over here, I’m sure, and with no language/translation issues, the UK is an ideal frontier.
GoDaddy currently has around 25% of the global market share (based on number of domains). Their US market share is much higher and likely doesn’t have enough breathing space for any more significant growth for GoDaddy – but the rest of the world clearly does. The UK does not have any language barriers, and so is an ideal target to reach the many potential customers outside the core internet space here, who have no idea of who GoDaddy is.
Is GoDaddy going UK?
This is not the same issue as with Canada. They did not, until establishing a business base there, handle .ca registrations. GoDaddy already handle registrations for all the main UK TLDs (Top Level Domains). What they should be looking for in the UK is greater awareness beyond the initial core customer base who already use them – and yes, I am a customer, having almost all my domains with GoDaddy.
I don’t want t make this an “I predict” post, but GoDaddy could soon be increasing their presence in the UK market.
Coupon codes
Much of the online viral nature of GoDaddy’s promotion is through the use of coupon codes that enable customers to save anything from 10% to 25% (sometimes more for brief periods) on either general or specific domain or service purchases.
How about creating special discount codes for .co.uk domains? I am sure that would significantly help generate increased business from UK customers, though to gain traction, the code would have to undercut the current lowest standard price for a .co.uk (which the last time I looked was £2.79).
GoDaddy girl for the UK?
Go to GoDaddy.com and you are likely to see the face (and leathers) of Danica Patrick, IndyCar race driver and currently the most prominent of the sports celebrity promotion team. Of course, in the UK , we have little appreciation of who Danica is, so I wonder if there might be a new selection of “GoDaddy girls” for the UK.
Who would you vote for the face of GoDaddy.co.uk?
2 Responses to “GoDaddy in the UK?”
How about Jordan aka Katie Price
Ha! Now that’s exactly who I first thought of. Though I wonder how she would fulfill similar criteria to the US GoDaddy personalities who have achieved excellence in some sport or other. Perhaps it’s would be a very different focus over here.