a minor technicality

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Google keywords tool now indicates business trademarks

Google keywords tool now indicates business trademarks

Bidding directly on a trademark brand name generally results in your ads being removed fairly promptly as the trademark owner files a complaint with Google Adwords. This simple addition of a standard “TM” alongside potential trademark terms will help to avoid falling fowl of such things inadvertently.

Interestingly, the Adwords tool itself does not attempt to block the actual addition of trademarked terms to an Adwords campaign. There are, of course, situations where use of a tademark is legitimate.

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