It’s official, Google ignores keyword meta tags
Published by on September 23rd, 2009 Comments Off
In a recent video and transcribed blog post – Google does not use the keywords meta tag in web ranking – Matt Cutts of Google’s Search Quality Team spoke clearly as to whether keywords meta tags offered any influence in a web page’s search visibility:
Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don’t have any effect in our search ranking at present.
So there it is, no more wondering, no more endless speculation and scrabbling for evidence of whatever side of the fence one might sit.
Could this be a hint of more, clear-cut statements like this from Google?
I doubt it. The air of mystery works very much to their advantage and keeps the SEO world running rings around itself drying to second guess Google’s technology.
What it does signify is a move away from deliberately inserted page elements to a more whole-page approach, taking the real, visible content to determine page context and authority – in addition to many other factors.
