Link building with blog comments
Published by on September 30th, 2008
SEO forums contain endless requests for fast link building techniques, and one of the most straightforward means of creating links pointing to your site is by commenting on relevant and high quality blogs. But this can lead to indiscriminate “spamming” of blog comments purely to create the required links and offering little value to the comment discussion thread.
It’s a matter of respect
Underpinning ethical, high quality SEO and online marketing techniques is the need to work with the end user in mind. And that premise must be extended to commenting on other blogs in order to create links to your site - or “blog seeding” as it is sometimes called.
When does seeding turn into spamming? Simply when the link generating comments offer no genuine contribution to the discussion.
Avoiding the dofollow switch-off
The term “dofollow” refers to links that do not contain a rel=”nofollow” attribute - something the majority of blog systems add to comment links by default in an often ineffective attempt to reduce spam. Search engines ignore the links created with “nofollow” and so such links have no SEO value.
Lists of “dofollow” blogs appear in abundance on SEO forums and groups, resulting in a flood of spam-like, worthless comments from low quality link-builders. Consequently, the blog owner tires of all the necessary comment filtering and dilution of the comment discussions, and switches back to “nofollow”.
Just a little consideration on the part of the commenters, and this switch-off can be avoided.
It is a transaction
We should consider the opportunity to comment on a blog as a priviledge. Adding a link to a website within that comment, is a transaction with the blog owner. The commenter provides value to the blog’s content, in return gets to leave a potentially valuable link.
If SEO comment link builders followed this notion, we would have so many more “dofollow” blogs on which to comment.
3 Responses to “Link building with blog comments”
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October 20th, 2008 at 2:36 pm
I find the do-follow move really appropriate as it is a good way to thank recurent commenters for the time and effort they put into commenting on your blog. On the other hand, if you get spotted, comment-spammers will overflow you with non-consistant comments.
Maybe a good thing to do is setting the links to DOfollow but not to advertise about it. This way you reward people who make comment without the hope to get backlinks…
October 21st, 2008 at 10:07 pm
Hello all,
I’m reading from the top link sites that
keywords and links involving your site
in the comment is rude and spam.
In addition, this is true for the name
of person posting the comment,
but I don’t understand why that is true
for the name.
October 23rd, 2008 at 3:34 pm
I completely agree with the dofollow switch off part (along with the rest).
It is not rocket science to type out a simple ’sensible’ comment. Not only do you get to interact, but also a link back.. !