The ONLY measure of a successful podcast is audience
December 21st, 2006
That’s right, it’s all about bums on seats - or buds in ear is perhaps more accurate.
I know, I know, it’s more complicated than that, right? I mean, how can a focused niche podcast (Shoes for Squirrels) compete with something offering global, mainstream appeal (Shoes for Everybody)? Well, it’s all about actual audience numbers relative [...]
